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Who will spend million for a 30-second spot at the Super Bowl this year?It's the most expensive air time on television, but most major advertisers are willing to shell it out.But in the case of first-time Super Bowl advertiser 84 Lumber, it was a political message that was rejected for being “too controversial.” The 90-second spot, created by the Pittsburgh-based agency Brunner, included images of immigrants unable to cross the border due to a wall, according to a story in Campaign, a trade publication that covers the communications industry. "So we went back and revised the spot to make it acceptable to them." According to Brunner, Fox approved the new version, which aired just before halftime at an estimated cost of million.The new ad shows a Mexican woman and her daughter making a trip by foot across Mexico.

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The rejected 90-second Super Bowl spot for 84 Lumber, created by the Pittsburgh-based agency Brunner, included images of immigrants unable to cross the border due to a wall.

The Giants defeated the Patriots by the score of 21–17.

The game was played on February 5, 2012, at Lucas Oil Stadium in Indianapolis, the first time that the Super Bowl was played in the state of Indiana.

It's a 10 Hair Care, Four More Years Damn, It's a 10 Hair Care: You're playing the Trump card to sell hair care products, taking a cheap shot at the president's hair and making it rich with themes of acceptance, and it works.

Bai, Gentlemen Finally a celebrity's faux-executive title pays off, here with Justin Timberlake, "chief flavor officer" at Bai Brands and former member of "Bye Bye Bye" boy band 'NSync.